write brilliant copy

Working on a busy BBC news desk, it was clear whose appeals for press coverage would be destined for the recycling bin and whose for the airwaves.

We’ll share the trade secrets of how to think like a psychologist and write like a journalist, so that people sit up and listen to your business ideas - whether the focus is on writing great copy for your website or newsletters, shiny press releases or persuasive pitches.

While some fallen guru said that all publicity is good publicity, let us help your writers put your ideas in the spotlight for all the right reasons - brilliant clean and impactful copy that inspires action.

what to expect…

what translates to yawns, clicks or makes the news from our industry experience

effective preparation - clarifying purpose, key ideas and target readership

the psychology of persuasion and how to capture attention

how to dodge bullet points and kill off meaningless business speak

building connection, injecting interest and energy into your messages

how to structure and translate complex and detailed information into fascinating reading

practising writing enticing openers, provocative copy and calls to action

experimenting with WOW statistics, great quality visuals and interesting case studies

how to produce copy that is easy to read, easy to digest and easy to act upon

leaving them wanting more!